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＜p＞A crash course in marketing for eye care professionals, Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts guides readers through this crucial area of business development. With an increase in patients undergoing elective procedures and an increase in the amount of providers, marketing has become the most important way for eye care professionals to grow their practices and differentiate themselves from their competition. Since marketing is not addressed in any formal course in medical school, optometry school, residency or fellowship, many eye care professionals lack basic understanding and skills in this area of growing importance to their businesses. To meet this critical need, editor Dr. Ming Wang and associate editors Shareef Mahdavi, Michael Malley and Dr. Tracy Swartz have created this essential, timely handbook aggregating the key ophthalmic marketing pearls, teachings and experiences of some of the leading national and international marketing experts. Grow Your Eye Care Practice begins with an overview of the history and current state of ophthalmic marketing, including a fascinating look at the commoditization of eye care as was demonstrated with the introduction of LASIK. The core chapters address foundational and innovative marketing concepts and their application to eye care, including: Market research, segmentation, targeting and positioning; Patient experience; Branding versus call to action; Word-of-mouth referrals; Digital marketing, including social media, websites and SEO; Innovative marketing approaches; Ethics and laws governing medical marketing and Upcoming disruptive marketing technologies. Grow Your Eye Care Practice: High Impact Pearls from the Marketing Experts is an indispensable desktop reference for all eye care professionals--ophthalmologists, optometrists, administrators, practice managers, business associates, residents, fellows, medical students and optometry studentsーwho wish to improve their marketing skills, grow their practices and differentiate themselves from their competition.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

ご注文前に必ずご確認ください＜商品説明＞※本商品はオンデマンド製品です。そのため、在庫表記が「メーカー在庫見込あり:1-3週間」もしくは「お取り寄せ:1-3週間」の場合、ご注文からお届けまでに約1ヶ月程度かかりますことを予めご了承ください＜商品詳細＞商品番号：NEOBK-1784138Yagi Shoten / OD Ban Ryuko Sojo Nikki 3メディア：本/雑誌発売日：2015/02JAN：9784840634069[オンデマンド版] 隆光僧正日記 第3[本/雑誌] (史料纂集) / 隆光/〔著〕 永島福太郎/校訂 林亮勝/校訂2015/02発売