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Be Efficient in Sales: Use Mobile Device

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• How can we implement digital marketing concepts in the field so that they lead to more efficient sales activities? Similar to marketing automation thinking, many marketers believe that the sharing of knowledge of excellent sales representatives with the entire sales department will lead to more efficient marketing activities. Both the use of content as corporate assets and an IT system centered on these concepts would be critical for the realization. More efficient face-to-face sales is a desire of management and marketing managers alike. In spite of all the advances in IT, many companies have not known how to implement these tools, and their use has been ineffective. In his book, Kiyoshi Sekine describes his front-line digital marketing solutions for pharmaceutical companies, implemented over many years. He had provided best practices for implementing IT tools for more efficient sales activities that have led to success stories of IT and marketing managers.

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